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Sunday, June 19, 2005

TEFSTERN 

You want to know why the ratings are down for the NBA Finals?

It's not just the overall play of the two teams involved.

It's the broadcast times!

Tonight, coverage of Game 5 on ABC started at 7:30 p.m. Central (5:30 Pacific). Maybe my memory is short, but I remembered a few years ago that the NBA Finals games on Sunday started at 4 p.m. Pacific. What was so wrong with that?

It's one thing to put the NBA Finals on primetime during the week. However, it's another thing to air a NBA Finals game at 7:30 p.m. Central on a Sunday night. I guarantee you the ratings would be better if the coverage started at an earlier start time (4 p.m. Pacific/6 p.m. Central/7 p.m. Eastern).

Baseball commissioner Bud Selig gets criticized every October for the FOX baseball postseason package. Where's the criticism for NBA commissioner David Stern? Is he the Teflon commissioner? I know that Denver Broncos head coach Mike Shanahan is the Teflon coach. But Shanahan is in the NFL, while Stern is in charge of the NBA.

Hopefully this issue can be fixed for next season, if there is a next season.

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