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Saturday, April 03, 2004

GOTTA MAKE IT REAL 

I've noticed in the referrer logs that one of the things we get searched for on Google is whether or not the LeBron James PowerAde commercial is real or not.

IT'S NOT REAL, y'all. Think about it. The jump shot he puts up looks like the same jumper he'd take from 15 feet. Can the ball from a 15-foot jump shot go 90 feet? Hell no. There was a guy on the Letterman show last night who was a player on whoever lost (I forgot) in the Patriot League championship game (Fordham/Bucknell) back in 1992, and his show-and-tell item was a video clip of him nailing a full-court shot from under the basket at the other end. That guy had to huck it like a throw from the outfield to make it go 92 feet or so. I don't care how strong LeBron is, there's no way anyone could put up a jumper of that technique and have it go 90 feet without at least a running start or a baseball throw. Lastly, the Michael Vick commercial wasn't real either, so there you go.

The Nike sport-splicing commercials -- also not real. Just digitally inserting the head onto video footage is what it looks like, except for Marion Jones celebrating her score on the vault, a score which really isn't that great if you've watched gymnastics with any semi-regularity (mom and sis watched it a lot around the 1992 Olympics). You can sort of pick it out if you look closely, but the images are rapid-fire enough and your other senses are being fed in the commercial to where you might not notice it.

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